24. November 2020

Circular Loops consortium presents project logo and visual identity

Aiming to inspire and educate practitioners all across Europe to promote circular economy approaches in their social enterprises, Circular Loops clearly requires an inspirational brand image. Following discussions at the project’s kick-off meeting, the partners have chosen the project logo and visual identity for the project.

The logo and visual identity have been designed by Irina Iacob. She describes the reasoning for the developed design as follows:

"The process of circular economy can be seen as a never-ending cycle of transformation, in which the 8 R’s of circular economy play a major role in establishing the practical actions that can be undertaken in sustaining a different kind of economy: rethink, repair, reuse, reduce, refuse, recycle, recover and regift. Starting from this idea, I went further to think about the logo as a “sustainable” graphic constructed from the building blocks of geometry: the circle or the square. This is in a way a metaphor for the elemental resources (natural and human) that the economy is built upon. The result is a modular graphic, flexible and adaptable, able to reinvent itself as a new piece of graphic, without losing its core identity."

The developed logo and visual components will be used across all Circular Loops material, covering presentations, reports, and the project website, amongst others.

More updates of this project

TPM in Bella Italia
The Circular Loops project team was excited to finally meet their fellow partners in real life after almost a year of working together on this project [...]
A Meeting with the Experts
Last week, the ACEEU team responsible for the CIRCULAR LOOPS project held a validation workshop with experts from the field of social entrepreneurship [...]
Focus (group) on consumer perspectives
The Circular Loops project enters the next stage. Last week, ACEEU as the German partner company of the Circular Loops project of Erasmus Plus hosted [...]
European Circular Approach
ACEEU, accompanied by the other partner companies of the Circular Loops project has successfully identified and elaborated best practice examples of E [...]
“Starting the Loop”
On October 27, the consortium partners of the Circular Loops project (entitled “Circular economy from social enterprises to their customers”) met [...]


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Jana Pommerening

International Project Assistant

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