ECO-merce
Project
Embedding Sustainable Marketing in e-commerce for Agri-food
The ECO-merce project empowers agri-food actors to leverage sustainability as a market advantage in e-commerce by aligning consumer values, digital skills, and sustainable business practices. By integrating sustainable marketing into VET and industry training, it bridges the gap between consumer expectations and organisational capabilities. Through a value-driven skills framework, digital training, and strategic roadmaps, the project fosters transparent, engaging, and impactful e-commerce practices. ECO-merce will identify gaps in sustainable marketing through a skills needs analysis and consumer persona mapping. Based on the findings, the project will develop competency-based training modules and launch the ECO-merce Academy, an interactive online learning platform. A Train-the-Trainer programme and co-creation workshops will equip educators and enable agri-food actors to develop personalised marketing roadmaps. Key outputs include a sustainable marketing skills framework, a value map, five training modules, co-created roadmaps, and an expert validation report, with dissemination activities, synergy workshops, and a final conference ensuring long-term adoption and sector-wide impact.
ACEEU's Role:
In the ECO-merce project, ACEEU leads the development of Consumer Personas and Consumer Values, designing the questionnaire to analyse consumer profiles and sustainability values, and producing persona cards and value maps with input from all partners. ACEEU also leads the creation of the ECO-merce Skills Framework, aligning sustainable marketing skills with GreenComp and DigComp, and guiding training and capacity-building for agri-food actors. In addition, ACEEU co-leads the ECO-merce Academy training platform and the Peer Learning Dialogue. ACEEU also develops the Dissemination, Exploitation and Communication (DEC) plan, carries out a synergy mapping exercise to identify collaboration opportunities, and produces an Impact Roadmap. ACEEU is responsible for the Quality Assurance process to ensure measurable impact, continuous improvement, and stakeholder engagement in advancing sustainable marketing in e-commerce in the agri-food sector.
SDG relation:
