Meeting partners in person, sharing insights and building connection is all part of implementing collaboration driven projects, but when the energy in the room matches the ambition of the work ahead, the experience becomes even more meaningful. ACEEU’s new project “ECO-merce: Embedding Sustainable Marketing in e commerce for Agri food” officially kicked off in Münster on Nov 18-19, placing sustainable marketing at the heart of the discussions.
ACEEU, ACTIA, the regional network of technical institutes for the agro-food sector, the ISEKI Food Association and the Irish Co operative Organisation Society, led by FH Münster worked together to refine the project vision and frame the research activities that will guide ECO-merce in the coming months, ensuring that sustainability remains central throughout.
The team explored approaches to coordination, management and communication, establishing a clear roadmap for the next stages of implementation. Alongside structured sessions, partners enjoyed moments that added warmth to the experience including a social dinner and a short walk through the historic centre of Münster. These days together strengthened trust and helped build the collaborative spirit that will drive the project forward.
With shared momentum and a united commitment to promoting sustainable marketing in agri-food sector, the ECO-merce team looks ahead to an impactful and inspiring journey.
Stay tuned!
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